Entries by C12CentralTX

COVID-19 Executive Briefing: March 26th

Each day presents new and unexpected challenges. We know the winds of uncertainty will not simply blow over returning us to business as usual. “Usual” is a historical descriptor. How do we respond?  The cultural landscape for gospel-centered Christianity has been in decline for years, but the disruption of COVID-19 presents Christian leaders with unprecedented […]

COVID-19 Executive Briefing: March 20th

While well-intended tips, studies, and forecasts from multiple sources are flooding everyone’s inboxes and social media feeds as well as inspiration to help mentally navigate the uncertainty that lies ahead, CEOs and business owners in C12’s global network are inundating our leadership with stories of creative innovation, lessons learned, and tactical strategies. C12 members are […]

Busting Branding Myths

Every company has a brand. Some have worked to carefully build their brand, while others have been assigned a brand from their customers that they would rather not have. For every company, the work of defining and building a brand never stops. Because of changing markets, competitors, and products, there is always a need to […]

Operational Fitness Is Key To Organizational Wellness

Every year, thousands of people resolve to better maintain their personal fitness. But unfortunately, it’s also the most frequently broken. This truth not only applies to our personal fitness goals, but to our professional goals as well. After years and years of doing things a certain way, it is challenging to make intentional shifts in […]

What Scripture Teaches Us About Debt

We’re living in a culture where instant gratification is expected, but business owners often find that accumulating significant debt can be detrimental. Whether it is declining prices, dropping value, rising interest rates, or a sharp drop in sales, you should always protect yourself from the worst case scenario. As a Christian leader, that means pausing, […]

Spending Too Much Time in Meetings?

Use this 12 Point Checklist to Create More Productive Meetings Looking at the habits of chief executives, many studies over the years have pointed out that only about 20% of our work time is focused on the vital value-adding elements of our jobs. Our most important contributions are achieved during this relatively small portion of our overall workweek. […]

Mid-Year Business Check-up

The year is half over – it’s an excellent time to stop and assess how you are doing and reflect on how your actions and leadership are impacting your business and faith. Take this quick check-up to assess your progress. Are your best customers happy? Most companies get 80% of their business from 20% of their customers. […]

Bridging the Gap Between Sunday Faith and Monday Work

 Today, many Christian business leaders have found that they don’t need to leave their faith at the office door. They can pray with employees or clients and share God’s infinite wisdom and Christ’s love when appropriate. What’s your view on your business and faith? Have you considered a transition from making a living to making […]

A Billion Dollar Issue: How To Align Projects with Business Strategy

Is Project Management Really That Important? Corporations throughout the world are losing billions of dollars in wasted project spending. A new global research report shows that one of the biggest contributing factors is the lack of alignment of projects with corporate strategy. Many companies are almost purely project management enterprises (e.g., consultants, contractors, job shop manufacturers, […]