Entries by C12CentralTX

Social Media Strategy Guidebook

Are there any fears keeping your company from engaging with itscustomers using social media? Whether we are afraid to engage or not, the choice to extend our brands using socialmedia is not our own. Customers, employees, and employee prospects are going to talkabout our businesses either way, and in doing so, they might spread misinformation, […]

Are you the bottleneck?

The April C12 Business Forums are sure to get leaders thinking about constraints and choke points in their companies. Constraints are anything that prohibits a company from progressing toward its goals, including physical, people, policies, and market factors. If we neglect constraint resolution, we risk exhausting people, misusing resources, and drowning our business. This is […]

2022 Global Leadership Summit

Register today for the 2022 Global Leadership Summit. Join us LIVE, Thursday-Friday, August 4-5, 2022 Join your peers for the premier leadership event of the year!  On Thursday-Friday, August 4-5, 2022,  join hundreds of thousands of curious, growth-minded, change-driven men and women like you for the premier leadership event of 2022—The Global Leadership Summit. As an attendee, you will […]

Branding Demystified

Most companies know what their unique selling proposition is, but a dominant selling idea (DSI) is a stronger version of the concept – a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion. It’s a motivating difference at the moment of the purchase decision that communicates our #1 position in a “desirable specialty” that’s important to our […]

More Than Your Corporate Pastor

Stress-related issues cost corporate America $300 billion annually.  Ineffective employee care results in the indirect financial costs of low morale, lack of teamwork, compromise in safety, and personnel conflicts. This year in particular, the marketplace has been a volatile place for leaders and employees alike since COVID-19 unexpectedly swept across our globe. Strategic initiatives thoughtfully […]

Covid 19 Recovery: Invitation for Local Business Leaders

C12 Central Texas has limited seats at this current time for business leaders seeking the wisdom and counsel of their peers, other Christian Business Owners, to walk with during  Covid-19 Recovery. As business owners, we need the right solutions to build the right companies, the right communities, and the right environments that are going to […]

COVID-19 Executive Briefing: April 2nd

Discerning hooks, help, or heresy On Friday afternoon, Congress approved the Coronavirus Aid, Relief and Economic Security (CARES) Act, an economic relief plan for individuals and businesses. The implications of the stimulus bill are being rapidly interpreted by experts. Although designed for employers of all sizes, we know that an infusion of money will not […]