Are there any fears keeping your company from engaging with its
customers using social media?
Whether we are afraid to engage or not, the choice to extend our brands using social
media is not our own. Customers, employees, and employee prospects are going to talk
about our businesses either way, and in doing so, they might spread misinformation, tear
us down, criticize, celebrate, promote, or refer others. Regardless of what people say
about our businesses on social media, if we refuse to join the conversation, at least one
thing is clear: We leave a void that will inevitably be filled. We can choose to be in control
of our story or allow social media users to write our stories for us.
As you consider how to evaluate your current social media strategies, consider these social media best practices to engage and target your audience and measure success.