Branding Demystified
Most companies know what their unique selling proposition is, but a dominant selling idea (DSI) is a stronger version of the concept – a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating […]
Author Archive for: C12CentralTX
Entries by C12CentralTX
CEO Recovery Insights: Expectations & Strategies for Mid-Market Comeback
Understand CEO expectations on timing and impact of recovery Study fielded June 22 – 28, 2020 172 CEOs of mid and lower mid-market businesses Summary of Findings CEOs perspective on […]
More Than Your Corporate Pastor
Stress-related issues cost corporate America $300 billion annually. Ineffective employee care results in the indirect financial costs of low morale, lack of teamwork, compromise in safety, and personnel conflicts. This […]
Don’t Lead Alone. Explore C12 Membership!
Thank you for your interest in C12 Central Texas! We look forward to connecting and seeing if membership in the C12 Group is for you! Explore one of the […]
Covid 19 Recovery: Invitation for Local Business Leaders
C12 Central Texas has limited seats at this current time for business leaders seeking the wisdom and counsel of their peers, other Christian Business Owners, to walk with during Covid-19 […]
COVID-19 Executive Briefing: April 2nd
Discerning hooks, help, or heresy On Friday afternoon, Congress approved the Coronavirus Aid, Relief and Economic Security (CARES) Act, an economic relief plan for individuals and businesses. The implications of […]
COVID-19 Executive Briefing: March 26th
Each day presents new and unexpected challenges. We know the winds of uncertainty will not simply blow over returning us to business as usual. “Usual” is a historical descriptor. How […]
COVID-19 Executive Briefing: March 20th
While well-intended tips, studies, and forecasts from multiple sources are flooding everyone’s inboxes and social media feeds as well as inspiration to help mentally navigate the uncertainty that lies ahead, […]
Busting Branding Myths
Every company has a brand. Some have worked to carefully build their brand, while others have been assigned a brand from their customers that they would rather not have. For […]
Operational Fitness Is Key To Organizational Wellness
Every year, thousands of people resolve to better maintain their personal fitness. But unfortunately, it’s also the most frequently broken. This truth not only applies to our personal fitness goals, […]