Are there any fears keeping your company from engaging with itscustomers using social media? Whether we are afraid to engage or not, the choice to extend our brands using socialmedia is not our own. Customers, employees, and employee prospects are going to talkabout our businesses either way, and in doing so, they might spread misinformation, […]
Instead of focusing on a single product or a single leader, visionary companies studied and built themselves into outstanding organizations that constantly churned out great ideas and great leaders. Read More →
The April C12 Business Forums are sure to get leaders thinking about constraints and choke points in their companies. Constraints are anything that prohibits a company from progressing toward its goals, including physical, people, policies, and market factors. If we neglect constraint resolution, we risk exhausting people, misusing resources, and drowning our business. This is […]
Register today for the 2022 Global Leadership Summit. Join us LIVE, Thursday-Friday, August 4-5, 2022 Join your peers for the premier leadership event of the year! On Thursday-Friday, August 4-5, 2022, join hundreds of thousands of curious, growth-minded, change-driven men and women like you for the premier leadership event of 2022—The Global Leadership Summit. As an attendee, you will […]
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Most companies know what their unique selling proposition is, but a dominant selling idea (DSI) is a stronger version of the concept – a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion. It’s a motivating difference at the moment of the purchase decision that communicates our #1 position in a “desirable specialty” that’s important to our […]
Understand CEO expectations on timing and impact of recovery Study fielded June 22 – 28, 2020 172 CEOs of mid and lower mid-market businesses Summary of Findings CEOs perspective on timing of economic recovery vary greatly; Many say conditions are expected to begin to improve in 5 months or less (43%), but most (57%) believe it […]
Stress-related issues cost corporate America $300 billion annually. Ineffective employee care results in the indirect financial costs of low morale, lack of teamwork, compromise in safety, and personnel conflicts. This year in particular, the marketplace has been a volatile place for leaders and employees alike since COVID-19 unexpectedly swept across our globe. Strategic initiatives thoughtfully […]
C12 Central Texas has limited seats at this current time for business leaders seeking the wisdom and counsel of their peers, other Christian Business Owners, to walk with during Covid-19 Recovery. As business owners, we need the right solutions to build the right companies, the right communities, and the right environments that are going to […]
Discerning hooks, help, or heresy On Friday afternoon, Congress approved the Coronavirus Aid, Relief and Economic Security (CARES) Act, an economic relief plan for individuals and businesses. The implications of the stimulus bill are being rapidly interpreted by experts. Although designed for employers of all sizes, we know that an infusion of money will not […]