Entries by C12CentralTX

2021 Global Leadership Summit

Register today for the 2021 Global Leadership Summit. WHAT TO EXPECT Join your peers for the premier leadership event of the year!  On Thursday-Friday, August 5-6, 2021,  join hundreds of thousands of curious, […]

Branding Demystified

Most companies know what their unique selling proposition is, but a dominant selling idea (DSI) is a stronger version of the concept – a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating […]

COVID-19 Executive Briefing: April 2nd

Discerning hooks, help, or heresy On Friday afternoon, Congress approved the Coronavirus Aid, Relief and Economic Security (CARES) Act, an economic relief plan for individuals and businesses. The implications of […]

COVID-19 Executive Briefing: March 20th

While well-intended tips, studies, and forecasts from multiple sources are flooding everyone’s inboxes and social media feeds as well as inspiration to help mentally navigate the uncertainty that lies ahead, […]

Busting Branding Myths

Every company has a brand. Some have worked to carefully build their brand, while others have been assigned a brand from their customers that they would rather not have. For […]